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Business

Is your marketing plan capturing the mood of the country? What does that even look like practically? What if the mood of the country is negative? These are all great questions you should be asking your marketing team....

The other day I got an email that was very disturbing. The company was offering negative SEO services against my competition. The email had a link to their website that read, “Hire us and we’ll do a negative SEO campaign and destroy your competition by...

Winning is fun. For the majority of organizations, a service or product provides the foundation for their profitability. “No money. No mission,” I learned early in working for a not-for-profit healthcare organization. Simply put, we could serve more people in our community when more funding...