Why start a podcast for your business?
According to Small Business Trends Magazine, “Using podcasts can help you reach out to new audiences for your business.”
The article written by Steven Scheck goes on to point out how podcasts build brand familiarity, “it helps in building effective relationships with the listeners. It gives the feeling that the listeners know the person speaking on the podcast… People are more likely to buy something from a friend than a stranger.”
Rieva Lesonsky writes for the Small Business Administration, “More than 30 million Americans listen to podcasts each month and 21.9 million do so each week. Weekly listeners listen to an average of seven podcasts per week; 80 percent of them listen to all or most of the podcasts they start. With such high levels of engagement, podcasts are an ideal medium for savvy entrepreneurs to promote their businesses.”
Entrepreneur Magazine writes there are three reasons why you should consider podcasts for your business. “Hosting a podcast can help you both find a new audience and keep it engaged over time… It’s also a fantastic way to make some extra cash…(and) It’s a legitimate means to build stronger brand foundation among those who aren’t familiar with your organization.”
Finally, the Houston Chronicle says, “This method of reaching customers is often more affordable than traditional advertising methods…”