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Focus on Customer Success

Focus on Customer Success

As America celebrates its independence this week, I have been processing one of our favorite pastimes. No, I am not talking about Baseball, but how much we enjoy complaining about our elected leaders.

As a rule, I steer clear of discussing politics. Not much good comes from expressing one’s opinion on a hot topic issue. In fact, we advise our clients to not post anything political. It only alienates your target demographic. But if there is one thing we all agree on politically, it is that we don’t like our politicians.

When did politicians stop caring about their citizens and only caring about getting reelected? I recall President George H. W. Bush raising taxes, knowing it would be hurtful politically, but at the time he felt it was needed to get the economy under control. Some have argued that his decision is what set up growth during Bill Clinton’s years in office. And what of Bill Clinton? He did not let personal politics get in the way when he teamed up with the elder Bush to raise money for Haitian families in need.

Today our politicians seem to focus only on getting reelected. The January 6th hearings are being broadcast on primetime TV the summer before midterm elections. That is not a coincidence. Congress even hired a network TV producer to help. I am not saying the hearings are not important, but I am questioning the motivation behind the timing of the hearings. Afterall, January 6, 2021, was more than 15 months ago.

Inflation is high, mainly due to the rising cost of oil. I don’t hear a lot of solutions to the problem; in fact some on the Right seem pleased the numbers are so bad, thinking it will help them reclaim Congress this fall.

When did we stop focusing on the success of the customer and start focusing only on increasing profits?

But as business leaders, are we guilty of the same? When did we stop focusing on the success of the customer and start focusing only on increasing profits? How many times have companies cut costs or substituted a cheaper material, all in the name of increasing profits for shareholders?

The spirit of entrepreneurship is about solving problems, not getting rich. Yet most entrepreneurs today focus more on the potential personal wealth and less on what problem they are trying to solve. That makes us no different than the people we elect to represent us in Washington.

As the great Zig Ziglar said, “You can have everything in life you want, if you will just help enough other people get what they want.” A good reminder for us all. God bless America.

Scott Miller is the CEO of Centerpost Media, host of the Create. Build. Manage. show (seen on BizTV, heard on BizTalkRadio, and available wherever you listen to podcasts,) and a member of the Forbes Agency Council, Entrepreneur Leadership Network, and Dallas Business Journal Leadership Trust. You can find Scott on Facebook, Instagram and Twitter via “@scottmillerceo” or on LinkedIn via “@scottmillermedia.” Centerpost Media is a content marketing agency with a vision to help every business they encounter with their media needs by providing outstanding quality, service and value. Centerpost Media is the parent company to BizTV, BizTalkRadio, BizTalkPodcasts and Bizvod.