Is advertising still effective in the age of DVRs and Podcasts?
Yes! People still watch live TV and commercials still work. That is why major brand advertisers still spend millions every year on commercials.
The key is matching up the advertiser with programming that draws an audience looking to make a purchase. As a Dallas branding agency, that is what we do at Centerpost Media. We create programming to draw an audience with buying power. We also create trending shows or current event programming that viewers watch live.