To understand the power of social media, you first have to understand the power of content marketing; Creating content to draw in prospects who fit your target demographic for your product or service. It is one of the most powerful ways to build brand loyalty....
I ran across a great quote the other day from Robert Rose: “Marketing is telling the world you’re a Rockstar. Content Marketing is showing the world you are one.”...
I recently saw a commercial for AT&T where the phone giant was pushing their new strategy of giving current customers the same price as new customers. Finally. Seems like a practical business plan to me. But that wasn’t my main take away from the commercial...
In today’s new world there are some exciting things happening and some scary things. When you look at the impact of Covid 19 you can see lots of changes prompted by the pandemic. TV, marketing and online activities have been greatly affected. The TV...
I often get asked how advertising in traditional media is fairing in a digital Internet age. It’s a fair question and many advertisers I talk to will say “I have moved all my advertising expenditures to Digital”. At BizTV we are keenly aware of the benefits of...
It was July 1st of 1941 when baseball fans were tuned in to WNBT (WNBC Channel Four) to watch the Philadelphia Phillies take on the Brooklyn Dodgers. Before the first pitch viewers noticed something different from the normal WNBT test pattern. It was a clock face...
Successful TV advertising campaigns require several components, all working in concert with one another. Here are some tips to get the most out of your on-air marketing campaigns. Original, compelling creative that sets your company apart from the competition. TV advertising spots should include a...