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I have the pleasure of interviewing several non-profits on my nightly prime-time TV show, Create, Build and Manage Daily. I talk with people who have made it their life’s mission to help others....
We seem to be in the constant race to arrive at some destination. But that is not the reality when you own a business. I would argue that it’s also not the reality in content marketing or even in life. It is not about arriving,...
There are two basic forms of content marketing. Informative and entertainment. Most small businesses will find it easier to create informative content, but few venture out and create entertaining content....
So many business owners I meet are scared to take the dive into content marketing. They don’t like the way they look on camera, or they don’t feel they have a message to share with the world....
I read an article recently that posed the question, “are we living in a second golden age of radio?” We have seen a huge boom in podcasting since the pandemic. Why now? And how can you jump on the podcasting bandwagon?...
The biggest mistake you can make in content creation is trying to run before you learn how to crawl. That will only lead to frustration, burnout, and you giving up....
Three things went through my mind when I heard the news about Will Smith slapping Chris Rock on live television during the Oscars. What would I do if I was in Will Smith’s shoes? How would I respond if I was standing where Chris Rock...
One of the first lessons I learned working in media, was that before you record something or turn on a live microphone, be prepared! Unfortunately, I had to learn that lesson the hard way....
I often ask my team if they are having fun. It may be an odd question from the CEO of the company, but I believe people enjoy their work and look forward to coming to the office when they are having fun....