Fourth quarter is here, which means budget season for most companies. As you look to the new year, I want to challenge you to step out of your comfort zone and try new things. Look around and see that the world is changing....
It’s Monday morning and my patience is already being tested. I am sure I’m not alone in that feeling. It started with the regular commute to the office. Who likes traffic?...
As I sit in my office, watching the funeral of the late Queen Elizabeth II, I am struck by some life lessons she taught us that business leaders should learn and follow. Queen Elizabeth never wanted to be Queen, but she rose to the occasion. Her...
Is your marketing plan capturing the mood of the country? What does that even look like practically? What if the mood of the country is negative? These are all great questions you should be asking your marketing team....
There is a new buzz term circling the workforce: “Quiet Quitting.” Quiet Quitting is when an employee decides to only do the job they were hired to do, and nothing more. They simply do their job and then go home. Is quiet quitting bad?...
The other day I got an email that was very disturbing. The company was offering negative SEO services against my competition. The email had a link to their website that read, “Hire us and we’ll do a negative SEO campaign and destroy your competition by...
Don’t stop marketing your brand, just adjust the messaging to fit the mood of your current and prospective clients....
The absence of marketing is the absence of your business existence. How will new customers or clients know what products or services you offer if you never reach out and market to them?...
Winning is fun. For the majority of organizations, a service or product provides the foundation for their profitability. “No money. No mission,” I learned early in working for a not-for-profit healthcare organization. Simply put, we could serve more people in our community when more funding...
To quote the great Bob Dylan, “The Times They Are A-Changin’.” Running a business today looks different than it did pre-pandemic....