If I could offer the one secret to growing your business, would you be interested? In truth there is no magic formula to growing a business, but there are best practices you can put into place that increase your chances for success....
“You need to make your sales process boring and predictable. If you want an adventure, go jump out of a plane.” Those words from my recent guest on the Create, Build and Manage Radio Show and Podcast are still ringing in my mind....
As a business owner, entrepreneur or sales executive, you know that being credible is key to growing your business. It’s one of the many reasons starting a business is so difficult. How do you build credibility when you have been in business for less than...
As the CEO of a media company, I receive more than 100 sales pitches a week. I am amazed how little time and effort people spend researching me or my company before reaching out....
There is a better way to spend your marketing budget. It starts with understanding your target demographic. Who are you trying to reach? Several factors are in play, like the age of your customer, their income level or location. The more detailed you can get...
To understand the power of social media, you first have to understand the power of content marketing; Creating content to draw in prospects who fit your target demographic for your product or service. It is one of the most powerful ways to build brand loyalty....
I ran across a great quote the other day from Robert Rose: “Marketing is telling the world you’re a Rockstar. Content Marketing is showing the world you are one.”...
Successful TV advertising campaigns require several components, all working in concert with one another. Here are some tips to get the most out of your on-air marketing campaigns. Original, compelling creative that sets your company apart from the competition. TV advertising spots should include a...