07 Oct Plan Differently for Better Results
Fourth quarter is here, which means budget season for most companies. As you look to the new year, I want to challenge you to step out of your comfort zone and try new things. Look around and see that the world is changing. How you market your business looks different today than it did even five years ago.
Look around and see that the world is changing. How you market your business looks different today than it did even five years ago.
In my book, Media Matters, How to Leverage the Media to Grow Your Business, I unpack how there has been a shift in the way we consume media. The viewer is divided between traditional cable, streaming services, and digital broadcast TV. The listener is divided between traditional radio, streaming services, and podcasts. And the reader is divided between traditional print and digital publications.
How do you, as a business owner, reach your ideal prospect in the new year? By creating content of value to draw in prospects and keep your current customers engaged.
But what does that look like practically? For you that might mean creating videos that can be posted on social media and your website. Or it might mean starting a weekly blog or even starting your own podcast.
Centerpost Media would be happy to walk this path with you to pick which platform works best for your business. But even if your current marketing plan is working, you still need to look to the future. Any form of marketing takes time to build before you see results. Why wait for your current plan to stop working before you invest in new marketing paths?
Even the tried-and-true SEO will be disrupted when Web 3.0 fully rolls out. I would argue it is already being disrupted as devices like the iPhone now allow users to block internet cookies so key to Google remarketing and Facebook Pixel.
Reach out and schedule a call with us today and let us help you step out of your comfort zone and create content that will bring results.
Scott Miller is the CEO of Centerpost Media, host of the Create. Build. Manage. show (seen on BizTV, heard on BizTalkRadio, and available wherever you listen to podcasts,) and a member of the Forbes Agency Council, Entrepreneur Leadership Network, and Dallas Business Journal Leadership Trust. You can find Scott on Facebook, Instagram and Twitter via “@scottmillerceo” or on LinkedIn via “@scottmillermedia.” Centerpost Media is a content marketing agency with a vision to help every business they encounter with their media needs by providing outstanding quality, service and value. Centerpost Media is the parent company to BizTV, BizTalkRadio, BizTalkPodcasts and Bizvod.