20 Jul The Times Are Changing
To quote the great Bob Dylan, “The Times They Are A-Changin’.” Running a business today looks different than it did pre-pandemic. Remember the “good old days” of a growing economy, record low unemployment, and record profits? In truth the times have been changing long before 2019. The pandemic only brought to light what has been shifting in the marketplace for some time now.
The workforce has been demanding more work-life balance since the smartphone disrupted our evenings with emails and text messages. The Baby Boomer Generation started retiring in 2011. In 1971 the United States imported more than it exported for the first time. In 2008, led by Generation Z, Americans started to drop cable TV and stream content online.
We can get frustrated when our employees demand to work from home. We can act surprised by the Great Resignation when millions left the workforce. We can sit in shock when the supply chain cost has rapidly increased as we try to import goods from overseas. And we can wonder why our traditional marketing efforts are not working. But in truth, we know the answers.
If you are trying to run your business the way you ran your business in 1980, 1990, or even 2019, you will continue to experience frustrations.
If you are trying to run your business the way you ran your business in 1980, 1990, or even 2019, you will continue to experience frustrations. Your team needs the flexibility to work from home. You need to look at ways to automate your process, because there are not enough workers to support the demands. You need to look at ways to purchase products made in America. And you need a marketing strategy that will work in today’s economy.
Centerpost Media can help you with the marketing. It starts with creating content of value to draw in your prospects, build trust, and grow your revenue. Reach out today, we would love to have a conversation.
And for your enjoyment, read the words of Bob Dylan recorded in 1963 and released in 1965.
The Times They Are A-Changin’
Lyrics by Bob Dylan
Copyright Universal Music Publishing Group
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone
If your time to you is worth savin’
And you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’
Come writers and critics
Who prophesize with your pen
And keep your eyes wide
The chance won’t come again
And don’t speak too soon
For the wheel’s still in spin
And there’s no tellin’ who
That it’s namin’
For the loser now
Will be later to win
For the times they are a-changin’
Come senators, congressmen
Please heed the call
Don’t stand in the doorway
Don’t block up the hall
For he that gets hurt
Will be he who has stalled
The battle outside ragin’
Will soon shake your windows
And rattle your walls
For the times they are a-changin’
Come mothers and fathers
Throughout the land
And don’t criticize
What you can’t understand
Your sons and your daughters
Are beyond your command
Your old road is rapidly agin’
Please get out of the new one
If you can’t lend your hand
For the times they are a-changin’
The line it is drawn
The curse it is cast
The slow one now
Will later be fast
As the present now
Will later be past
The order is rapidly fadin’
And the first one now
Will later be last
For the times they are a-changin’
Scott Miller is the CEO of Centerpost Media, host of the Create. Build. Manage. show (seen on BizTV, heard on BizTalkRadio, and available wherever you listen to podcasts,) and a member of the Forbes Agency Council, Entrepreneur Leadership Network, and Dallas Business Journal Leadership Trust. You can find Scott on Facebook, Instagram and Twitter via “@scottmillerceo” or on LinkedIn via “@scottmillermedia.” Centerpost Media is a content marketing agency with a vision to help every business they encounter with their media needs by providing outstanding quality, service and value. Centerpost Media is the parent company to BizTV, BizTalkRadio, BizTalkPodcasts and Bizvod.