06 May Content is Still King, Use it to Build More Business
There is more content available today than any time in the history of media. In the Miller home we subscribe to YouTube TV, Hulu, ESPN+, Disney+ and Netflix. I think I spend more time trying to figure out what to watch than actually watching TV. So, when you hear the term “Content Marketing,” what exactly does that mean? And is content marketing for every business?
The concept of content marketing is not new, but how companies use content to market their business is evolving.
The concept of content marketing is not new, but how companies use content to market their business is evolving. The basic idea behind content marketing is to create content that draws in potential customers or clients that are interested in what you have to say or are entertained by your content. You then use that trust or audience you have built to sell your product or service.
Content marketing can be entertaining or informative. It can be written, visual or audio. But it has to be consistent and frequent. Otherwise, you lose followers.
In the radio days, companies would create shows that targeted the demographic they were trying to reach. Television did not miss a beat and large companies like Disney and Hallmark used entertainment to sell a brand. I still remember watching The Wonderful World of Disney as a kid, or the Sunday night movies presented by Hallmark. Both are forms of entertaining content.
Today major brands use social media and digital outlets to accomplish the same goal. Create compelling content to build an audience and sell products or services. Did I mention I subscribe to Disney+?
So how can content marketing help your business? Most of us don’t have the same budget as Disney or Hallmark, but that shouldn’t stop us from creating content.
Informative content is easier to create. You can start writing a blog, record a weekly podcast or create videos for your website that help you build brand awareness and, more importantly, credibility.
For example, let’s say you own a car repair garage. You could create a series of videos that give people some practical advice on how to maintain a car. It is important that you give free advice that people can follow. You want potential customers to see that you are knowledgeable and that you care. I love working on cars, but I am no expert. When the project gets too complicated, I need to hire someone. If I am watching your videos for help, you are my expert. It stands to reason that I am going to take my car to you for the major repairs.
I am making it sound easy, because on some level it is easy. You are the expert at what you do. Content marketing just gives you an outlet to show current and potential customers what you know.
Where things get a little more complicated is making sure you post and push out your content properly. It’s great that someone watches your video from the other side of the world, but chances are they are not brining you their car to be serviced anytime soon. You want to make sure you have the proper SEO, key words and digital marketing strategy. That is where we can help you at Centerpost Media. We love helping businesses and would welcome a call. Feel free to shoot me an email at scottm@cenpost.com and we can schedule a time to discuss how you can create content and drive more business.
Scott Miller is the CEO of Centerpost Media and host of the Create, Build and Manage Radio Show and Podcast. You can find Scott on Facebook, Instagram and Twitter via “@scottmillerceo.” Centerpost Media is a marketing agency with a vision to help every business they encounter with their media needs by providing outstanding quality, service and value. Centerpost Media is the parent company to BizTV, BizTalkRadio, BizTalkPodcasts and Bizvod.