24 Jan Finding Purpose
What is your purpose? What drives you to get out of bed in the morning and want to start your work day? Those are questions I have been pondering a lot lately as I start the new year.
I believe your purpose changes somewhat with each life stage. In my 20s my purpose was to get an education and start a career in media. I wanted to marry a lady; find a life partner to join me on an adventure. To the point, when I started dating my now wife of almost 21 years, I sat her down and laid out my intentions. I told her I only dated with the idea of finding a life-long relationship, and that at any point if either of us felt like we were not the one, we should be honest and walk away friends. I was 22, nearly 23, and we got married seven months later.
Once married, my purpose in life was my wife. Young love, right? I started making career choices with her in mind, asking her thoughts and opinions on where we should live, what jobs I should take and which ones I should turn down. Then we started a family, and my purpose became being a good dad to my girls, providing for all their physical and emotional needs.
I love to build something from nothing, I love to hear people’s stories, and I love creating content. And therein lies my passions, and passions lead to purpose.
But what about my career? Along the way I spent time in local news, programming national radio and TV networks, being on-air and working behind the scenes. Looking back at my career of working in media for over 25 years, I see a pattern. I love to build something from nothing, I love to hear people’s stories, and I love creating content. And therein lies my passions, and passions lead to purpose.
I didn’t pay attention to my purpose when I was working my way up in my career, but it is so obvious to me today. When working in news I was hired twice to build a news department’s reputation back up. I loved the challenge of working hard to cover the local stories and bring credibility to the station. In my first job our team won three Associated Press awards in the first year and has won several since I left that station. In my second job I built a team of five reporters who covered some amazing stories.
In programming, I was hired to build a Christian Talk Channel for SIRIUS from scratch. My boss literally told me my only job description was to build the channel. I had an office, a computer, and a telephone. I started in January and had the daily line-up built by May and the weekend line-up built by August. In less than a year I had booked $750,000 annually in program sales. That led to my boss asking me to sell programming on the TV network. In six months’ time I booked more than $1 million in new revenue.
Along the way I got to meet some amazing people and hear their stories. And working in media, I get to create content all the time. That is what I love about my current job. When I walked in the door nine years ago, we had one network in five markets and a staff of two employees. Today we have three networks in hundreds of markets. I get to use all three of my passions to drive my purpose today to build our business, help our clients build their own businesses, and I get to create content telling other people’s stories. Bonus: my job takes care of my family, my biggest passion.
So, what is your purpose? What gets you out of bed in the morning? Maybe you need to take some time to look over your career and see the common passions you have been drawn to to answer the question.
The next step as a CEO and leader in your company, is turning that passion into a purpose for your business.
Scott Miller is the CEO of Centerpost Media, host of the Create. Build. Manage. Show (seen on BizTV, heard on BizTalkRadio, and available wherever you listen to podcasts,) and a member of the Forbes Agency Council, Entrepreneur Leadership Network, and Dallas Business Journal Leadership Trust. You can find Scott on Facebook, Instagram and Twitter via “@scottmillerceo” or on LinkedIn via “@scottmillermedia.” Centerpost Media is a content marketing agency with a vision to help every business they encounter with their media needs by providing outstanding quality, service and value. Centerpost Media is the parent company to BizTV, BizTalkRadio, BizTalkPodcasts and Bizvod.