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Never Arrive, Only Drive
Video marketing and content creation for businesses through third party validation, expert marketing, and local advertising.
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Never Arrive, Only Drive

Never Arrive, Only Drive

Like a lot of families growing up, vacation meant loading up the family car and driving for hours to our destination. We took trips down to San Antonio and Six Flags, and one time we drove to New Mexico to visit Carlsbad Caverns. I can still hear us kids asking our parents, “are we there yet?”

It’s funny how, as adults, we ask ourselves the same question. We seem to be in the constant race to arrive at some destination. But that is not the reality when you own a business. I would argue that it’s also not the reality in content marketing or even in life. It is not about arriving, but about driving.

When you “arrive” you stop trying. When you stop trying, you start failing.

When you “arrive” you stop trying. When you stop trying, you start failing. Like the old saying goes, “never believe your press clippings.” I host a nightly primetime TV show for BizTV. I am blessed to interview some amazing guests. A few of them will take the time to say nice things. “Scott, you ask some amazing questions,” or “Scott you are really good at hosting.” It would be easy to get that feeling of “arrival.” But then I take the time to watch past interviews and I am quickly humbled. Did I really say the phrase “softball question” three times on last night’s show? or Oh man, I messed up that person’s name!

In truth, I want each show I host to be the best show we have ever produced. I don’t want to arrive; I want to keep driving. In the same way, I don’t want this year to be like last year, I want this year to be the best year to-date.

Don’t ever be satisfied with where you are today. Don’t arrive, just keep driving to your next destination. And if you need help steering your content marketing, reach out to me to schedule a call.

Scott Miller is the CEO of Centerpost Media, host of the Create. Build. Manage. show (seen on BizTV, heard on BizTalkRadio, and available wherever you listen to podcasts,) and a member of the Forbes Agency Council, Entrepreneur Leadership Network, and Dallas Business Journal Leadership Trust. You can find Scott on Facebook, Instagram and Twitter via “@scottmillerceo” or on LinkedIn via “@scottmillermedia.” Centerpost Media is a content marketing agency with a vision to help every business they encounter with their media needs by providing outstanding quality, service and value. Centerpost Media is the parent company to BizTV, BizTalkRadio, BizTalkPodcasts and Bizvod.