How To Thrive By Being Credible

As a business owner, entrepreneur or sales executive, you know that being credible is key to growing your business. It’s one of the many reasons starting a business is so difficult. How do you build credibility when you have been in business for less than a year?

The answer is simple, but the execution is hard. You have to get yourself in front of people. Let your prospects know who you are and what you stand for as a business leader. It is not enough to sell your product or service; you have to sell yourself. That is where a lot of entrepreneurs and sales executives get scared. Let’s be honest, most of us have an internal battle going on in our heads. We are not even sure of our value when starting a new business, much less selling ourselves to prospects.

Sometimes our friends and family help us overcome the first year by encouraging us and supporting our ideas. But your personal network can only get you so far. There is a reason that most businesses fail within the first five years from launch date. They simply run out of friends and family.

But how do you get yourself in front of prospects in normal times, much less a world pandemic that has, rightfully so, caused so many to mask up and stay at home?

That is where content creation can help you. Content creation can take on many forms. It’s writing a blog, creating a podcast, posting images of your product on Instagram, recording videos for your website and social media or hosting your own radio or TV show, to name a few.

The key to content creation is to be consistent. You may have tried it before but gave up or got busy after a couple of weeks. Those old blog articles are not helping you drive traffic to your website. That video you shot last year is dated. That is where most people miss the mark. They need to think of content creation as having their own show that airs every week. Consistency over time leads to building a loyal following. A loyal following leads to credibility.

Did you know Joanna Gaines got discovered by a TV producer because of her blog? Now, I am not saying you are going to be the next TV superstar, but if Joanna had given up on her blog would we ever have heard of Fixer Upper?

Be consistent. But also, be yourself. Remember that creating content is about building credibility. So don’t try to be the next Joanna Gaines or Pioneer Woman. Be you. You want to draw in prospects that love your product or service because they love you.

Finally, don’t be afraid to seek help. Content marketing is actually one of the most affordable forms of marketing for your business if you know what you are doing. That is our passion at Centerpost Media. We help our members create a consistent schedule for producing and pushing out content that helps build their credibility and ultimately lead to more sales. We would love to invite you as a guest on one of our TV shows to help jumpstart your content creation. Email Greg Maus to book a time at gregm@cenpost.com.

Scott Miller is the CEO of Centerpost Media and host of the Create, Build and Manage Radio Show and Podcast. You can find Scott on Facebook, Instagram and Twitter via “@scottmillerceo.” Centerpost Media is a marketing agency with a vision to help every business they encounter with their media needs by providing outstanding quality, service and value. Centerpost Media is the parent company to BizTV, BizTalkRadio, BizTalkPodcasts and Bizvod.