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Run a department or business and you know that human capital can be your biggest expense and require most of your time. One of the many life lessons I have learned from being a CEO, is that I have to be a constant recruiter....
The pandemic is the gift that keeps on giving for business owners. This year has brought us supply chain issues, vaccine debates and the Delta variant. Now are we facing “The Great Resignation?”...
The University of Oklahoma and The University of Texas announced they are leaving the Big 12 Conference to join the SEC in 2025. But what does this have to do with marketing your business? Everything....
Arguably one of the most difficult decisions any entrepreneur or business owner faces is when to let an employee go. I am not talking about the obvious decisions when a staff member does something so bad that you have no other choice but to let...
Going back to the beginning of the pandemic, we decided as a company that we were going to fight. Fight for our business, but also fight for our clients. Our job was to help our clients with their content marketing needs. Now more than ever...
What makes sales addicting is closing the deal. It doesn’t matter if the deal is big or small, there is something special about working to earn the trust of a new client. And this is where a lot of well-meaning salespeople and companies get in...
When people say they hate the idea of sales, they are thinking about the cold calls. Because who likes to be disturbed in the middle of their workday to purchase something they have thought little about? The answer: not many....
I remember a conversation I had with a friend five years ago about the future of media. He was arguing that the consumer wants à la carte options. I warned him to be careful what he wished for; that the cost of media consumption would...
For the business owner, sometimes the summer months are the hardest to manage. Your staff need time away, which if you are a small business could mean your company is not operating at full capacity. If you still have kids at home, your routine is...