If I could offer the one secret to growing your business, would you be interested? In truth there is no magic formula to growing a business, but there are best practices you can put into place that increase your chances for success....
“You need to make your sales process boring and predictable. If you want an adventure, go jump out of a plane.” Those words from my recent guest on the Create, Build and Manage Radio Show and Podcast are still ringing in my mind....
As a business owner, entrepreneur or sales executive, you know that being credible is key to growing your business. It’s one of the many reasons starting a business is so difficult. How do you build credibility when you have been in business for less than...
As the CEO of a media company, I receive more than 100 sales pitches a week. I am amazed how little time and effort people spend researching me or my company before reaching out....
There is a better way to spend your marketing budget. It starts with understanding your target demographic. Who are you trying to reach? Several factors are in play, like the age of your customer, their income level or location. The more detailed you can get...
To understand the power of social media, you first have to understand the power of content marketing; Creating content to draw in prospects who fit your target demographic for your product or service. It is one of the most powerful ways to build brand loyalty....
I ran across a great quote the other day from Robert Rose: “Marketing is telling the world you’re a Rockstar. Content Marketing is showing the world you are one.”...
In today’s new world there are some exciting things happening and some scary things. When you look at the impact of Covid 19 you can see lots of changes prompted by the pandemic. TV, marketing and online activities have been greatly affected. The TV...
I often get asked how advertising in traditional media is fairing in a digital Internet age. It’s a fair question and many advertisers I talk to will say “I have moved all my advertising expenditures to Digital”. At BizTV we are keenly aware of the benefits of...
It was July 1st of 1941 when baseball fans were tuned in to WNBT (WNBC Channel Four) to watch the Philadelphia Phillies take on the Brooklyn Dodgers. Before the first pitch viewers noticed something different from the normal WNBT test pattern. It was a clock face...